This post was written by Tim on September 18, 2008
I came across this article in a Small Business Blog today and thought it relates directly to FMCG businesses of any size.
The crux of the comment is that you can get too wrapped up in perfecting a product or service and be too slow to tell the market about it. Obviously there are pitfalls of rushing to market and they have to be managed, but the Apple iPhone is a good example of a product that is far from perfect making a huge impact.
Look forward to seeing your comments.
Tim
Stumble it!
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