Wrigley’s has announced that the deal has been cloed and Wrigley ceased trading publicly yesterday. Mars Inc has chewed up the maker of Juicy Fruit and Wrigley’s Gum in a deal worth US$23 Billion.
Consolidation of sales and marketing teams across FMCG will be a challenge for us all over the next 2-3 years.
Tim
1 responses to Mars & Wrigley – Chewing up the Confectionary Market
It’s too cool and beautiful to develop and motivate, build up character.
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