Cadbury  Schweppes has done a double-take on its continuation of its relationship with Publicis Mojo and has  annoannounced it will now split the business between two agencies.

Saatchi & Saatchi will take over the Cadbury Dairy Milk portfolio,  while Publicis Mojo will continue creative duties on the remianed of the confectionary brands as well as innovation projects.

Tim

Tags: , , ,