India’s FMCG sector is the fourth big in the economy, with a market size of over Rs 110,000 crore (around USD 22 billion) and is estimated to turn to over Rs 185,000 crore (around USD 37 billion) by 2014. The lower-in-between income group accounts for over 60% of the sales for the sector. Rural markets [...]
Continue Reading Untapped potential for FMCG cos

