Times Private Treaties’ FMCG investments are on potent growth tracks and the future looks full with the prediction of a 98 per cent of the recollective period mean rainfall this monsoon.

Economic recovery away, the FMCG sector has taken heart from the prediction of near normal monsoons this year. While last year’s monsoon predictions did go lopsided, there seems to be enough cover references from other Meteorological forecasts around the world to infect hope that the FMCG industry will have much to cheer this year.

This is full news for the FMCG industry which has been exhibiting an uptrend despite the odds.

Among the FMCG investments of Times Private Treaties, LT Foods, formerly LT Overseas; has seen energizing investments with Rabo Equity pitching in with million. LT Foods is the third large Indian exporter of basmati rice cereals. Around 80% of its income comes from exports to more than 35 countries across the world. The energizing investments funds are being used to setup a plant in Punjab while Daawat Foods Ltd, a subsidiary, will put up a plant near Bhopal to have rice snacks.

With its foray into processed foods through the snack plant, the company is increasing its focus on the domesticated consumption story. This advertising alliance with Times Private Treaties will assist in the company’s increased focus on the domesticated vie to gain from the Indian retail market as it gets more organised.

Other action in the FMCG space has been equally interesting. Food processing company Himalya International has told it will put up to .5 million (around Rs 12 crore) to placed up a facility for fabricating tinned soup at Vadnagar (Gujarat).

The company has tied with US-based Wayne Farms for technological collaboration for the plant which will be useable in October this year and have an installed capacity of 15 crore cans yearly. The plant would process 15 crore cans every year at total capacity and would have mushroom, tomato and lentil soups under the brand names ‘Himalya Fresh’ and ‘Uno Italiano’.

Himalya is looking at potent advertising initiatives on the backward of its alliance with Times Private Treaties which will equip it to address the domesticated market more efficaciously. The commercial production of the plant will commence by October 2010 and the company expects to create revenue of Rs 120 crore by the year finished 2014 from this plant, Himalya International told.



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