Packaging: the package performs two critical tasks which involves capturing attention and communicating meaningful messages. The colors are very environmental friendly, and the lemon picture on the body indicates that the lemon flavors used are biologically good. A detailed food contents which describes all the contents of the drink is also shown on the body, this delivers the message that 7up is a customer friendly company that has much concern over their customers health. The drink is enclosed in recyclable can, which send the message that customers should use recycled products and help maintain and eco-friendly environment.

Label: the products labels are very clear, stating the nutritious contents, brand name and expiry date of the product. This reduces the risk of any legal action which could be carried against the company because of unclear disclaimer or labeling.

Logo: the logo is made of a “7 “and a “Up” with a red spot between the 7 and up. This red spot represents a cool spot while the 7up represents ultimate value 7 times higher than any other soft drink brand. This is a very powerful logo and even the red spot has been animated and used as a mascot for cool spot indicating that it is just the best drink to relax with.

Retail strategy: 7up is a world class marked name and they are normally found in the entrance space or refrigerators of any retail shops, and across all corners of the world where soft drinking are available

 

Packaging: the packaging delivers a very clear message on ways of preparation, contents and nutrition values. It also provides company details, expiry date and food quantity. The packaging is very bright with clear message; a white color indicates the clean environments which the product was offered, while the chocolate color indicates the sweetness the cereal offer.

Label: concise and diffract messages describes the contents of the cereals, manufacturing company, direction for preparation and the weight of the cereal. The label is very nice and clear as well as attractive to the eyes with the white and chocolate colour background.

Logo: the logo “Kashi” which appears in green color is attractive and with a healthy message of the fact that the product is manufactured in a green environment and has not harmful effects to the environment.

Retail strategy: the cereals are commonly found in the first section of shopping malls in Malaysia, and that makes decision process faster and forces some customer into impulse purchase with the attractive colors.

 

http://www.iservices.ilokabenneth.com/advertising_review.html


Researcher and Business Analyst


Article from articlesbase.com




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