Question by DakotaDawg: Does a bilingual (Spanish/English) label improve consumer package goods sales volume?
I have never seen data to prove that the addition of Spanish on consumer package goods sold in the USA improved sales volume. I think it does no more than clutter the front of the package. Someone show me the proof that I should continue to inform the non-english reading consumer.
Best answer:
Answer by mitchsmuckerfantasy
if you’re sending it to a heavily hispanic part of a say, I’d state it would help.
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1 responses to Does a bilingual (Spanish/English) label improve consumer package goods sales volume?
unless it has the spanish cow eating air on it
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