Question by Nestle Distributor: I am a FMCG distributor. What should I give to my dealers, to whom I need to sell my product?Budget Rs.20/unit
I am a Distributor to Nestle India Ltd.
We have a product Nestle Eclairs 3.44kg Jar. Its price is Rs.351 to the dealers to whom I sell the product. The Dealer makes Rs.420 by selling it.
I have been given a target of selling 2000 jars in my distribution area.
I am also given extra trade scheme of Rs.20 per jar to be passed on to the dealer.
Now the problem is, by passing over the cash incentive the dealers (280 total dealers), they are not as motivated to buy more Jars so that I could achive my target.
So instead of cash incentive what else I can offer these 280 dealers so that they could help achive my target of 2000 Eclairs Jars.
Remember my budget is Rs.20 per Jar and my dead line is 28 August.
P.S.: I could offer some cash incentive to the best idea that could help achive my target.
Best answer:
Answer by sam
why don’t u offer some free jars instead of incentives
it would earn a better profit and also increase their enthusiasm
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2 responses to I am a FMCG distributor. What should I give to my dealers, to whom I need to sell my product?Budget Rs.20/unit
why dont you try a QPS scheme…if they buy 10 jars then give them an article worth Rs.200 or if there are bigger wholesalers in your area, try to give them bigger rewards.
You have Rs.40,000 to play around with – give them a target of say 1000 jars in 3 months and if they achieve the target then give them Rs.20,000 worth of gift.
If you have a smart sales man, then split the total pot between the dealers and the salesman. Rs.30,000 for retail on completion of 2000 jars and Rs.10,000 for the sales executive if he achieves the target.
Hello
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