I have been in FMCG in one way or another my whole working life. Having mostly been in Sales and Marketing role on the supplier side I have also made close associations with Retailers and Buyers. The stories I have heard about impromptu range reviews, consumer promotions gone wrong and misdirected emails would not be news to many of you but still make me laugh and cry.
Every Marketing decision is so important in FMCG, that colour needs to be PMS 228 not 227, make the logo 15% bigger. Sales live and die by the monthly budget and you can never blame production or logistics because they missed the time-slot on the 31st of the month.
Anyway lets try and stay sane by keeping up with the latest news and sharing a few war stories.
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http://www.facebook.com/photo.php?pid=11046&o=all&op=1&view=all&subj=79799911872&aid=-1&id=1678594925&oid=79799911872
Funny spoof of Craig posters, following the revelation that the idea was copied from New York artist Todd Lamb.
Hi Tim
Well done on the blog mate, there are some good insights in there and finally someone in the industry to tell it how it is. I’m on supplier side now and am feeling the pain, especially from Coles. Keep it up fella.
I had a blog for a while (Jason Recliner) but gave it up for women and beer
Cheers
Vando
oops that wasn’t meant to end up permanently there, just meant to be an email to you!
Hi Tim,
I have got a very good product source overseas but how can I reach those big supermarket buyers?
Cheers
Jay