I have been in FMCG in one way or another my whole working life. Having mostly been in Sales and Marketing role on the supplier side I have also made close associations with Retailers and Buyers. The stories I have heard about impromptu range reviews, consumer promotions gone wrong and misdirected emails would not be news to many of you but still make me laugh and cry.

Every Marketing decision is so important in FMCG, that colour needs to be PMS 228 not 227, make the logo 15% bigger. Sales live and die by the monthly budget and you can never blame production or logistics because they missed the time-slot on the 31st of the month.

Anyway lets try and stay sane by keeping up with the latest news and sharing a few war stories.