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I have joined Nuffnang which is an Australian based Blogger Advertising community. I have been searching for a locally based pay per click system for my blog for a while and when I found Nuffnang I immediately joined up and added them to my site.

I am hoping it provides some value to my readers as it should link Australian based advertisers to my content and provide some relevant material. Also might ad a few dollars to cover my hosting costs.

As an early adopter to Nuffnang there are some advantages in that they are taking more notice of our opinions and ways in which the system can be improved. So if you are a blogger join up and share the wealth.

I searched to see who else is using Nuffnang to see if they have any feedback yet on how it is going.

Michelle seems to be making the most of the Nuffnang service on her site, it well worth a look at the moment, seems she is after a belt for Christmas.

Das Connection has even discovered there is a Nuffnang Christmas Party tomorrow night, anyone invited?

Karen Cheng an esteemed blogger based in my birthplace Perth is also using Nuffnang so that’s a ringing endorsement.

Anyway the real reason for this post if purely to will the Dell™ Inspiron™ Mini 9! Between my wife and 3 boys I am lucky to get near any one of our computers so to be able to sneak off into the bedroom and blog away on the mini will be a great Christmas present.

All the best Nuffnang.

Tim

Posted under Marketing, News

Technorati a leader in Blog search and measurement is up to Day 5 of its annual review, “State of the Blogosphere – 2008″ and has looked at the status of BRANDS in blogs. This is of obvious interest to us here at FMCGBlog because we live and breath Brands and Communication  strategies.

We are still in the early days of blogging and corporate bloggers are still experimenting with style and substance. The most successful corporate bloggers have the same characteristics as social bloggers, they are informative, passionate, topical and entertaining/funny.

The article on Brands while lacking any deep analysis does present some very interesting survey results based on Technorati research.

Some of the most interesting insights detailed by the authors were;

“Twice as many bloggers look to other blogs compared to TV, print, or outdoor advertising to learn more about products and services”

“More than eight in ten bloggers post product or brand reviews, and almost nine in ten blog about brands that they love (or hate)”

This leads to the next challenge, how do marketeers influence these people. Web 2.0 is a challenge for the corporate world because any interaction is seen as manipulation and fake. A corporate blogger or forum poster has to be open and show their cards or they will damage the brand when they are found out. But what influence can they have when they obviously come from conflicted point of view?

This challenge has led to, as the article states;

“one in three bloggers has been approached to be a brand advocate. Of
those, more than six in ten were offered payments of some kind.”

Crediblogity - I just invented a word, couldn’t find it on google anyway; The more credible a blog, the more influential its commentary on Brands will become. Get on that band wagon and free samples, holidays etc will follow.

What about Forum posting? Any Comments?

Tim

Posted under Marketing