Cadbury Schweppes has done a double-take on its continuation of its relationship with Publicis Mojo and has annoannounced it will now split the business between two agencies.
Saatchi & Saatchi will take over the Cadbury Dairy Milk portfolio, while Publicis Mojo will continue creative duties on the remianed of the confectionary brands as well as innovation projects.
Tim
Posted under Uncategorized
This post was written by Tim on January 16, 2009
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