Despite a range of opinions on the matter my definition is pretty simple.
Fast Moving Consumer Goods (FMCG) are any products sold in a supermarket. Wikipedia has a different definition which is quite acceptable “….are products that are sold quickly at relatively low cost.” But this misses out a range of products that may be considered FMCG such as Pharmaceuticals and Consumer Electronics.
Any other definitions or comments are most welcome.
Tim
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Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.
A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as Refrigerators, T.Vs, Music Systems, etc
Hey guys,
is their a business directory listing all the FMCG companies in Australia?
Regards,
Mohamed